Casa Ru

Brand identity

Casa Ru is a boutique clothing store in Bampton in Oxfordshire, designed to sit within an existing garden centre while introducing a more contemporary retail offer. The name comes from ‘Casa’ meaning house, and ‘Ru’ as a personal reference.

The identity centres around the idea of house as both a place and a collection of pieces brought together under one roof. This is reflected in the logo, which uses a simple house-shaped form to frame the name.

The wider visual language uses clean typography paired with abstract illustrations of figures and clothing shapes arranged in repeating patterns. These reference garments, movement, and the experience of browsing, without being too literal.

The result is a flexible identity that works across signage, packaging and digital, creating something recognisable, easy to apply, and distinct without feeling overdesigned.